The entire purchasing strategy has changed enormously. Now buying products certified as sustainable, as far as possible, is always part of the dialog with the suppliers. It wasn’t like that when I started out. The discussion around buying certified products began in 2013, and at that time we were talking about organic. Now organic isn’t the only issue, social aspects have also come into play. From starting with 4% organic in 2013, we’re now at 70% certified for turmeric in 2022. Another important change has also been that the customers have started caring about how the products are grown. It used to be primarily the producers who considered this to be important. Also, during audits there’s now often one person looking at the social aspects of the production. Previously the focus was primarily on the food safety side.